Omar Apollo has just dropped a mesmerizing new music video paying homage to some of his favorite choreographers. Released on Tuesday, the video for "Drifting," a track from his album God Said No, features stunning choreography by the renowned duo Keone and Mari Madrid.
In the video, shot against the breathtaking backdrop of the desert, Apollo's soulful lyrics resonate as dancers interpretively move to the music's emotive beats. The song itself delves into themes of longing and letting go, with Apollo crooning lines like, "I'm so tired of climbing / I can't let go / Maybe I should let go."
Reflecting on the collaboration, Apollo expressed deep gratitude towards Keone and Mari, revealing how their previous work had inspired him throughout his upbringing. "I grew up watching all of Keone and Mari's videos," he shared in an interview. "When I approached Keone with 'Drifting,' he immediately understood the song's essence and crafted a visual masterpiece that captures its emotional core."
The admiration is mutual, as both Keone and Mari expressed their appreciation for Apollo's music and the opportunity to collaborate on such a meaningful project. Mari, commenting on Apollo's Instagram post, wrote, "Your music holds so much and it's a joy to create to. Love to you Omar, love to the beautiful people that helped make this, and love into the world." Keone echoed similar sentiments, adding, "Getting to create with you + this song mean a lot to me, couldn't be more grateful."
"Drifting" marks a significant chapter following the release of Apollo's album, God Said No, which has garnered critical acclaim, including a glowing 4-star review from Rolling Stone. The album, featuring tracks like "Less of You," "Spite," and "Glow," is a poignant reflection on personal growth and the aftermath of transformative relationships.
Larisha Paul, reviewing the album for Rolling Stone, noted its profound emotional depth, describing it as a 14-track collection that mourns the loss of the past self and explores the scars left by impactful relationships. Apollo's musical journey in God Said No showcases his evolution as an artist, blending introspective lyrics with rich melodies that resonate deeply with listeners.
The synergy between Apollo's music and Keone and Mari's choreography in "Drifting" underscores the power of creative collaboration. Shot in an expansive desert landscape, the video not only visually complements the song but also amplifies its emotional intensity through captivating dance sequences. Each movement reflects the song's themes of emotional turmoil and the quest for inner peace, creating a visually striking narrative that unfolds with each verse.
Beyond its artistic merits, "Drifting" and its accompanying video highlight Apollo's commitment to authenticity and creative expression. The video's release marks a milestone in his career, signaling his continued evolution as an artist unafraid to explore complex emotions and translate them into compelling musical and visual narratives.
As Apollo continues to captivate audiences with his distinctive blend of soulful melodies and introspective lyricism, "Drifting" stands as a testament to his artistic vision and his ability to forge meaningful connections through music and dance. With its evocative storytelling and powerful performances, the video invites viewers on a poignant journey of self-discovery and emotional catharsis, resonating long after the final note fades.
In conclusion, Omar Apollo's collaboration with Keone and Mari Madrid on the video for "Drifting" not only celebrates their creative synergy but also underscores Apollo's growth as a musician and storyteller. Through his music and its accompanying visuals, Apollo invites listeners into his world, where vulnerability meets resilience, and where every note and movement speaks to the universal human experience of love, loss, and longing.
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