Big changes are underway for the K-pop sensation formerly known as NewJeans. The five-member girl group recently announced that they have officially rebranded as NJZ, marking a new chapter in their career amid an ongoing and highly publicized dispute with their label, ADOR. Singer Hanni opened up about the decision, telling CNN that the group wanted to "turn this rough period of time into something more exciting."
This rebranding isn't just about a new name; it signals a fresh start for NJZ as they navigate their way through legal battles while continuing to create music for their loyal fans. The first major event under their new identity is set for March at ComplexCon Hong Kong, a three-day festival where the group will debut a brand-new song. Fans are eagerly anticipating what the revamped NJZ has in store, especially after the turbulent months leading up to this announcement.
"We are thrilled to be stepping onto the stage for the first time as NJZ and share something new with everyone. It's a big moment for us, and we can't wait for fans to be a part of this journey with us," Minji shared in a statement. The group is determined to ensure that their ongoing dispute with ADOR does not overshadow their music and artistic journey.
The legal battle between NJZ and ADOR stems from a contract dispute that surfaced in November when the group declared their intent to part ways with the label. According to Danielle, "Once we leave ADOR, we'll aim to proceed freely with the activities that we really desire. We really wish to be able to release new music for Bunnies next year, as soon as possible, whenever." Bunnies, the affectionate nickname for their fans, have been vocal in their support of NJZ’s independence, eagerly awaiting their next musical era.
ADOR, a subsidiary of the K-pop powerhouse HYBE, has strongly pushed back against NJZ’s claims, insisting that the group's contract "remains in full effect." The label has also taken legal action, filing a lawsuit against the members and seeking a court injunction to prevent them from signing advertising deals. In response to the name change, ADOR expressed regret over the situation escalating to the courts, claiming that the group’s grievances stem from misunderstandings. They warned that announcing a new name and engaging in entertainment activities before a legal ruling is reached could be considered a breach of contract.
The drama between NJZ and ADOR has played out against the backdrop of a larger management dispute between HYBE and ADOR's former CEO, Min Hee-jin, who has been a significant creative force behind the group. Last year, HYBE accused Hee-jin of attempting to take ADOR independent, an allegation that he denied. Despite this internal turmoil, NJZ has expressed a strong desire to continue working with Hee-jin, who has played an integral role in shaping their artistic vision.
While legal proceedings are still unfolding—an initial court hearing for the injunction is scheduled for March, with the full lawsuit set to be heard in April—NJZ is focused on the future. Haerin teased that their upcoming music will be "very unique and different" from anything they've done before. "There's nothing holding us back anymore," she said, hinting at an exciting evolution in their sound and style.
The decision to change their name was not taken lightly. Hanni revealed that they spent a great deal of time deliberating and even considered fan suggestions before settling on NJZ. "Even though we have to leave our previous name behind us for a bit, we're not fully moving on from it," she explained. "Being NewJeans was a very special period of time for us, and it's something that our fans also probably hold really dear."
NJZ is also embracing a bold new image, signaling a departure from their earlier "girl next door" aesthetic. Their 2023 EP Get Up had propelled them to international fame, even hitting No. 1 on the Billboard 200 album chart. Now, they are ready to showcase a sharper, more daring look that aligns with their evolving music.
"Beforehand, we were very focused on being the kind of ‘girl next door,’" Hanni noted. "So, we're going for a look that's a lot more sharp, a lot more bold." This transformation extends to their fashion as well. NJZ, known for their association with luxury brands like Chanel and Louis Vuitton, plans to incorporate more streetwear and non-gendered clothing into their style. "I think that concept and aspect is going to play a really strong role in our new fashion as well," she added.
Despite the challenges they’ve faced, NJZ remains optimistic about their future. Their journey is far from over, and their reinvention as NJZ is a testament to their resilience and commitment to their craft. Fans can expect not only new music but also a fresh perspective on who they are as artists.
With a major performance just around the corner and an entire rebranding in motion, one thing is clear—NJZ is ready to take control of their destiny. The road ahead might be filled with legal battles and industry politics, but they are determined to make their mark, no matter what. Their fans are right there with them, eager to see what this next chapter holds.
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