Joe Biden is feeling good about the upcoming Democratic primary in South Carolina, where he's expected to secure a win. However, winning the state in November poses a challenge, given its solidly red history since 1976.
Despite this, Biden is dedicating his weekend to conveying two critical messages: his gratitude to the state that played a pivotal role in rescuing his 2020 campaign and his determination to win back Black voters. Black voters were instrumental in his previous victory but seem less enthused this time.
Here are the key points:
Primary Domination: Biden's team is focused on dominating the Democratic primary, working to "blow this out of the water." They aim to learn from engaging Black voters, the backbone of the Democratic Party, in preparation for an expected 2024 rematch with Donald Trump.
Declining Approval: Recent polls indicate a decline in approval among Black voters, raising concerns for Biden's reelection. To counter this, the campaign is running TV ads highlighting initiatives aimed at boosting Black enthusiasm.
Ad Campaigns: The Democratic National Committee is running a substantial ad campaign in South Carolina and Nevada to energize Black and Latino voters. Jill Biden is actively rallying voters in the state.
Super PAC Support: Pro-Biden super PAC Unite the Country is featuring Rep. Jim Clyburn in an ad, emphasizing major Biden accomplishments. Clyburn's endorsement played a pivotal role in Biden's 2020 success in South Carolina.
Strategic Shift: South Carolina, with its majority of Black Democratic voters, has become the first significant contest in the Democratic presidential race. This strategic move acknowledges the state's role in Biden's victory.
Reconnecting Beyond Borders: Biden's decision to campaign in South Carolina not only reinforces its status as the first primary but also allows him to reconnect with Black voters with ties beyond the state, reaching into key swing states like Georgia and North Carolina.
Commitment to Engagement: This marks Biden's second trip to South Carolina this month, emphasizing his commitment to engaging with voters in the region. His earlier speech at Mother Emanuel AME Church in Charleston drew a clear contrast with Trump's approach to political violence.
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