One of the most unexpected twists in the Los Angeles Rams' recent resurgence has been the noticeable dip in production from their star wide receiver, Cooper Kupp. Over the past four games, Kupp—a player so integral to the Rams’ identity that his name is practically synonymous with their offense—has been uncharacteristically quiet. For context, the Super Bowl MVP has managed just five catches for a total of 82 yards in those games. That’s not just a slump; it’s practically a vanishing act for someone of his caliber.
What’s Going On with Kupp?
So, what gives? Is it the playcalling, the quarterback’s reads, or something else entirely? Head coach Sean McVay has been vocal about the situation, shedding some light on Kupp’s recent lack of targets. According to McVay, getting Kupp involved remains a priority, but several factors—including defensive coverages and game scripts—have made it harder to feed their star receiver the ball.
“We really try to get him involved. He’s always a focal point,” McVay explained during a press conference on Thursday. “Sometimes the coverages don’t end up allowing that to occur. I thought the play he made down the right sideline was a tremendous play for us. There were some other opportunities, but then really, once we kicked the field goal and it got to 27-3 the other night, there was a very different approach that we took.”
McVay’s comments hint at the layered complexity of NFL game planning. It’s not just about wanting to involve your best player—it’s about what the defense gives you and how the game evolves. Against the Vikings, for instance, the Rams shifted their approach after securing a commanding lead, limiting their passing volume altogether. When your quarterback, Matthew Stafford, throws only 27 passes in a game, opportunities naturally dwindle.
Breaking Down the Numbers
- Four Games, Minimal Impact: Kupp’s stats over the last four outings—five catches for 82 yards—are a far cry from his usual production.
- Game Scripts Matter: The Rams’ shift to more conservative play once they built big leads has limited Kupp’s involvement.
- Coverage Challenges: Opposing defenses seem to be keying in on Kupp, making it harder for Stafford to get him the ball.
This decline in output is particularly jarring when you consider Kupp’s history. He’s the guy who’s made impossible catches, delivered in the clutch, and been a safety valve for his quarterbacks time and time again. For him to suddenly go quiet feels like an unsolved mystery.
Kupp Speaks Out
Cooper Kupp himself has addressed the situation, acknowledging the missed opportunities and the impact it’s had on his production. While he’s not one to complain or make excuses, Kupp’s demeanor suggests he’s as puzzled as anyone about his reduced role. As a consummate professional, however, his focus remains on the bigger picture: helping the team win.
Kupp’s unselfishness is one of his defining traits, and it’s worth noting how much of a team player he continues to be, even during this personal slump. He’s not throwing blame around or showing frustration on the field. Instead, he’s embracing his role, whatever it might be in a given week.
What Needs to Change?
If the Rams want to keep their playoff hopes alive, getting Kupp back to his dominant form is non-negotiable. Here’s what might help:
- More Passing Opportunities: With a tough matchup against the Eagles looming, the Rams may need to air it out more. This could give Kupp the extra chances he needs to shine.
- Adjustments in Play Design: McVay might consider tweaking the offense to scheme Kupp open, even against tight coverage.
- Balance with Puka Nacua: While rookie sensation Puka Nacua has been fantastic this season, finding a way to balance targets between him and Kupp could unlock the offense’s full potential.
Looking Ahead
Sunday’s game against the Eagles might just be the moment for Kupp to remind everyone why he’s one of the NFL’s best receivers. The Eagles boast a strong defense, but they’ve also shown vulnerabilities against skilled receivers in certain matchups. If Stafford can spread the ball effectively and the offensive line holds up, we could see Kupp breaking free from the slump that’s puzzled fans and analysts alike.
The Bigger Picture
Ultimately, this isn’t just about one player’s stats. It’s about the Rams’ ability to compete at the highest level. Kupp’s dip in production has coincided with a 4-1 stretch for the team, which is encouraging, but it also raises a question: How much better could this team be if Kupp were performing like his usual self?
For the Rams to make a deep playoff run, they’ll need their top stars to shine. And while Puka Nacua has been a revelation, the duo of Kupp and Nacua clicking together could take this offense to a whole new level.
A Slump or a Setup for a Comeback?
The NFL is a league of ebbs and flows, and even the best players hit rough patches. But if there’s one thing we know about Cooper Kupp, it’s that he thrives on rising to the occasion. The next few weeks will be critical—not just for Kupp, but for a Rams team looking to prove they’re more than just playoff hopefuls.
So, keep your eyes on No. 10 this Sunday. If there’s one player who can turn a quiet stretch into an unforgettable comeback, it’s Cooper Kupp.
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