Jeff Peterson, the new vice president of basketball operations for the Charlotte Hornets, recently found himself in the midst of a whirlwind of change. Transitioning from his role as an assistant general manager with the Brooklyn Nets to leading the Hornets' day-to-day operations, Peterson reflects on the rapid shift. Despite the unexpected nature of the move, he sees it as a blessing, providing him with more time to evaluate and prepare for the future.
Sitting down in the Crown Club at Spectrum Center, Peterson embraces the opportunity to revamp the franchise and end the NBA's longest playoff drought. With support from majority co-owners Rick Schnall and Gabe Plotkin, he's ready to breathe new life into an organization that has grown stagnant.
Peterson's ties to Schnall, dating back to their time together in Atlanta, have paved the way for his new role. Considered one of the most promising rising executives in the league, Peterson brings fresh ideas and energy to the Hornets.
Excited about the challenge ahead, Peterson discusses his plans for the franchise's future. From evaluating the current roster and staff to building relationships around the league, he's focused on laying a foundation for long-term success.
One key aspect of Peterson's vision is player development. With talents like LaMelo Ball and Miles Bridges on the roster, he aims to maximize their potential while fostering a culture of growth and competitiveness.
As Peterson settles into his new role, he emphasizes the importance of teamwork. Recognizing that he can't do it alone, he plans to assemble a dedicated staff that shares his passion for building a winning team.
Looking ahead, Peterson envisions the Hornets becoming the premier franchise in the NBA. He understands the importance of taking things one step at a time, laying a sustainable foundation for future success.
Reflecting on his journey to this point, Peterson acknowledges the trailblazers who paved the way for him as an African-American executive in the NBA. With gratitude for those who came before him, he's determined to make the Hornets a source of pride for fans in Charlotte and beyond.
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