Hellenic Lotteries has teamed up with Scientific Games after a competitive selection process to supply scratchcards for its portfolio in Greece. This partnership comes right after Hellenic Lotteries secured the exclusive 12-year license from the Greek State to run and manage passive lotteries and scratchcard games, following an international tender and the end of its previous agreement.
What makes this move even more exciting is how quickly things kicked off. In May, the company rolled out 14 brand-new scratchcard games, giving its refreshed license a strong and energetic start.
Some key highlights of the partnership include:
- 🎯 Launch of multiple new scratchcard games right from the beginning
- 🔮 Future potential to expand into digital lottery products
- 🛡️ Strong focus on secure and efficient game delivery
At Allwyn Hellas and Hellenic Lotteries, the priority is clear: putting players first. As Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas, explained, the goal is to keep entertainment at the center while bringing fresh and engaging games to players across Greece. The rollout in May is just the beginning of more exciting releases to come.
On the production side, Scientific Games develops and prints these scratchcards at its European Center of Game Production Excellence in the United Kingdom, which supports over 40 lotteries across Europe, the Middle East, and Africa. The company also provides a specialized sales support team to ensure smooth, secure, and reliable game delivery under the new agreement.
Looking ahead, Scientific Games says it will continue applying more than 50 years of gaming experience and analytics expertise to design innovative scratchcards. According to Matthias Müller, Senior Vice President of International Sales, the focus is on building a strong, responsible, and growth-driven portfolio for the Greek market—while keeping players engaged with fresh ideas and modern game designs
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