Many people assume that if they just had more money, they could do anything. But Matt Pitcher, who has spent decades advising lottery winners, says real freedom comes from choosing how you want to spend your time—not just from having a fat bank account.
About Matt Pitcher
Matt Pitcher is the founder and managing partner of Altor Wealth, a B Corp wealth management firm based in the United Kingdom. For over 20 years, he’s guided winners of the UK’s National Lottery, helping them avoid common money pitfalls and align their wealth with what truly matters to them.
His insight? Wealth without purpose can feel empty. It’s not just about the numbers—it’s about living life on your own terms.
Must-Listen Resources
If you’re curious about the psychology of money and financial decisions, these TED Talks are worth checking out:
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Why we make bad financial choices—even when we know better
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The emotions behind your money habits
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The money talk that every couple needs to have
And from NPR:
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Throughline: Get Rich Quick: The American Lottery
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All Things Considered: Here’s who really wins and loses in American lotteries
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Planet Money: Can money buy happiness?
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